The Origin of Pagani Design

Pagani Design was founded in 2012 with a vision: to deliver high-quality, stylish wristwatches inspired by iconic timepiece designs — without the luxury price tag. Though often mistaken as an Italian or European brand due to the name, Pagani Design is proudly based in China, where it leverages cutting-edge manufacturing and design processes.

The name “Pagani” reflects the brand’s homage to high-performance aesthetics, much like the famed supercar brand, but there is no affiliation between Pagani Design watches and Pagani Automobili. Instead, Pagani Design has carved out its own identity in the horological world — known for quality, durability, and bold style.

Company Ownership and Structure

Pagani Design is privately owned and operates under the umbrella of Shenzhen Pagani Design Co., Ltd., headquartered in Shenzhen, China — a global hub for innovation and watch manufacturing. The company is led by a team of passionate watchmakers, designers, and entrepreneurs committed to redefining affordable luxury.

With increasing popularity across Europe, North America, and Asia, the brand has grown through e-commerce, third-party retailers, and a strong fanbase in the watch community. Pagani Design continues to expand its reach while maintaining its core mission: offering reliable, stylish watches that punch above their price.

The Role of Paganidesignstore.com

At Pagani Design Store, we are an retailer committed to providing authentic Pagani Design watches, excellent customer service, and a seamless shopping experience. Whether you’re a collector or a first-time buyer, we’re here to help you discover a timepiece that fits your lifestyle and budget. Learn more about how we are different from similar retailers.